GreetingAbout me
I haven't seen it yet
Body and environment from Japan
Delivering gentle products to the world.
Hello. My name is Akiyoshi Yoshida, President and CEO.
My mother's experience with cancer led me to the decision to create new products that are kind to the body and the environment, made from Japanese ingredients, and that address the concerns of all those who pursue health and beauty.BONJOURWe have established a company called Bonjour.
We work hard every day on research so that we can be of service to you.
President
Akira Yoshida
OriginOrigin of company name
(Experience)Bonjour"Bonjour" is a magic word
During my time in France, I learned about "bonjour," the power of greetings, and was deeply impressed by the BIO (organic) food culture.
When I was in the second grade of elementary school, I had the chance to spend eight months in France with my family. At the time, the only French I could speak was "bonjour," and I was nervous about going to Europe, but just by saying "bonjour" with a smile, adults and children alike could instantly connect with each other, and I realized the importance of exchanging greetings. By the way, when you opened the door of a store, you said "bonjour," and when you made eye contact on a street corner, you said "bonjour," and I remember saying a lot of "bonjour."
Furthermore, the food culture in France was shocking, with meat hanging in the market, tomatoes attached to long stems, sausages with a strong smell that stings the nose, and cheese! The idea that "to live is to eat" is deeply rooted, and I was impressed that BIO (organic) grains, vegetables, and fruits are a natural choice for the average consumer.
The differences in food culture between Japan and overseas were deeply etched in my mind as a child. Later, when my mother underwent cancer treatment, I came to believe that providing healthy foods would help people open their hearts and feel more energetic.BONJOURThe company was established under the name Bonjour.
FeaturesAbout Bonjour
(Concept)I haven't seen it yet
Healthy and environmentally friendly products made in Japan
Send it out to the world and be healthy from the inside out.
We are here to listen to the concerns of all those who pursue health and beauty, and by delivering new products made from Japanese ingredients that are kind to the body and the environment to the world, we hope to bring out inner beauty and vitality.
(Prospects)Based in a workshop in Florence,
I want to make things more exciting.
In the future, we plan to set up a workshop in Florence, Italy, to manufacture and sell autophagy cookies to local people. There are many grocery stores in Italy that specialize in organic foods, and organic foods are widely accepted by general consumers. Cookies are also an everyday food for Italians, and are found on the dinner tables of Florentine homes. Therefore, we are currently preparing for the launch, with the hope that the autophagy cookies we provide will be well received.
CertificationAbout authentication
"Chemical-free Koshihikari rice from Niigata" is JAS certified.
MemberMembers
Akira Yoshida
President
Born in Niigata City in 1997. Inspired by his mother's battle with illness, he started a student business in May 2022. He is passionate about product development.
Yoshida Ouka
Board of Director
Involved in travel agencies, airlines, and magazine editing. After caring for four people, she was diagnosed with cancer and is now exploring what it means to live a healthy life with her daughter, Akie. Currently a student at an art university.
Kazunari Ujihara
Beauty Consultant
He is a pioneer among male estheticians and holds the CIDESCO international license, the highest qualification for estheticians.
Kumiko Takagi
Designer
Graduated from Kuwabara Design School. After working at an advertising agency and a production company, he founded his own company.
Winner of the Kyoto Design Award in 2017, he will study at the University of the Arts London from 2018.
Kanako Yaguchi
Artist/paper cutting artist
KANAKO YAGUCHI kirigami works
He presents his works in a variety of forms, centering around the expressive method of "paper cutting."
He has held solo exhibitions, support groups, and workshops both in Japan and overseas, and has published many books.
Naje (Hong Kong)
Design Team
The design and logo for the Foods section was done by the design team Naje, which includes a French designer and a Korean designer.
Galleryデザインギャラリー
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