PhilosophyManagement Philosophy

(Mission)

Creating inner value through "body-friendly" products

Superficial comfort and beauty are not necessary. Bonjour Co., Ltd. provides products that are gentle on the body and connect life, supporting all customers in their pursuit of inner richness and physical health.

If each and every one of us makes the right choices in what we eat, use, and listen to, we will eventually achieve healthy bodies and minds, and return to the nature and natural lifestyles that humans have destroyed. To achieve this, it is important to first maintain a healthy body through "body-friendly" products, and then to "pursue life from the inside out." This is what we continue to challenge through our products.

(Vision)

Remove unnecessary things from nature and your body to restore your original state

Our goal is a world where all nature and the human body within it are valued, regardless of rank, strength, gender, etc.

In a mass consumption society, we live unnatural lives under commercial values, destroying nature and our own bodies. We seek to discard such behavior and values ​​and return our minds, lives, bodies, and nature to their natural state.

(Value)"You can become anything"

"You can be anything" means "not putting limits on your own potential."

Those who eat and use Bonjour products, and those who work at Bonjour, each have different ideal lifestyles and bodies. Just as there are trees like cypress that grow tall into the sky, and plants that bloom beautiful flowers once a year, each person's ideals are different.

However, even if ideals differ, the important thing is to take action to get closer to your ideal. And in order to take action freely, it is important not to restrict your own potential. We believe that this is a value shared by everyone involved with Bonjour.

OverviewCorporate Profile

Company NameBonjour Co., Ltd.
EstablishmentJanuary 2022
Capital300 million yen
PresidentAkira Yoshida
Business OverviewCosmetics planning and sales, food planning and sales specializing in beauty and health
Address
Main office
Zip code:951-8121
Niigata City, Niigata Prefecture, Niigata Prefecture, Niigata City, Chuo Ward, Suidocho 2-808-117
Sales Office
Zip code:843-0301
Saga Prefecture, Ureshino City, Ureshino Shimojuku 738 Wataya Besso
Niigata Kameda LE LABO
Zip code:950-0121
2-3-32 Inaba, Konan Ward, Niigata City

HistoryHistory

2022

May
Established a corporation in Niigata City, Niigata Prefecture
June
Encounter with Wataya Villa in Ureshino City, Saga Prefecture
October
Sagan Beauty & Healthcare Global Accelerator 2022
Selected for the first "Face Mask Development" project

2023

January
Established a sales office at OIC (Hot Spring Incubation Center) in Wataya Villa, Ureshino Onsen, Saga Prefecture
February
Development of Ureshino Onsen Mask begins
June
Autophagy cookie production begins
October
Sagan Beauty & Healthcare Global Accelerator 2023
"Cookies with Autophagy Effect" Selected for Second Time
December
Ureshino Onsen Mask on sale

2024

March
Wrinkle cream launched
Five Hong Kong Beauty Companies Selected for Sagan Beauty Export Support Program 2024
Niigata Kameda LE LABO launched
September
Test marketing at "kinase" in Paris

2025

January
Autophagy Sake Lees Butter Sandwich Cookies "Winner of Mirai Lab Award in the Top 100 Cooking Kingdom"
February
Participation in the Supermarket Trade Show
March
Winner of the gold prize at the 10th Japan Food Newspaper Nursing Care Food and Smile Care Food Competition

2026

January
Hyakunenchosei Cookies "Cooking Kingdom Top 100 Award Winner"
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