Company Info

Superficial comfort and beauty are not necessary. We pursue our ideals and create "products that connect lives" that share joys and tears together. The basis of this is the autophagy theory, which won the Nobel Prize in Physiology in 2016. Based on this theory, we are trying to change the world.

We care about how happy and rich the lives of the people who use our products and work for us are. If each person makes the right choices about what they eat, use, and listen to, their bodies and minds will eventually become healthier, and the Earth that humans have destroyed will naturally return to its original state. To achieve this, we need to think back to the basics. This is what we continue to challenge through our products.

What we aim for is a world where all lives are valued, regardless of rank, strength, nobility, gender, or other differences.
Looking back at the things that humans have destroyed and the mistakes they have made in modern society because of their ego,
Restoring your mind, life and body to how they were meant to be is what we strive for.

The basis of our "we can be anything" philosophy stems from our desire to be a "continental company."
We hope that each and every person who eats and uses Bonjour, and who works at Bonjour, will be aware that they are each an individual plant.
There are trees like cypress that stretch straight up into the sky, and plants that bloom beautiful flowers once a year.
Although each approach is different, they are all taking important actions for the Earth.